“AI for Good. Good for whom?” Björn Ulvaeus calls on the United Nations and global policymakers for international rules on creators’ share in AI revenues

Geneva, 13 July 2026 – ABBA co-founder and CISAC President Björn Ulvaeus has called UN agencies and governments to adopt policies ensuring creators receive a share of AI revenues for works used to train AI systems. He warned global policymakers and technology leaders that artificial intelligence cannot be considered “good” if the people whose work made it possible are excluded from its rewards.

Delivering the opening keynote at the United Nations’ AI for Good Global Summit in Geneva, Ulvaeus challenged the premise of the event with a simple question: “Good for whom?”

“A technology is good when the human beings whose work made it possible are not erased by it, when they consent to it, when they share in what it creates,” he said.

Ulvaeus called for the creative works used to train generative AI systems to be licensed, proposing that a share of AI subscription revenues should flow to the creators.  

“Our works went in. We should be paid for what went in,” he said. “The infrastructure [for licensing] already exists. The principle is already established. What is missing is the political will to require it for everyone, not just those powerful enough to sue.”

Ulvaeus pointed to the ABBA Voyage virtual concert as an example of technology working with creators rather than extracting from them. “We chose it. We participated in it. We are paid for it,” he said. “AI for good isn’t a slogan. It is a contract.”

Warning that the decisions now being made will shape the creative economy for decades, Ulvaeus said: “Human creativity is not the enemy of artificial intelligence. It is the reason artificial intelligence exists.”

He concluded by calling for creators to be treated as partners in the future of AI: “We deserve a place at the table. We deserve a share of the harvest.”

Björn Ulvaeus is President of CISAC, the International Confederation of Societies of Authors and Composers, which represents more than five million creators through a global network of 225 authors’ societies in 110 countries and territories.

Watch Björn Ulvaeus’s keynote on YouTube.
Download the keynote transcript and photos.